Co-founded Shakr (ad-tech, acquired 2024). Now building AI agent systems as Director of AI & Automation at VMG Digital.
Swedish · English & Swedish native, Korean conversational · APAC, NA, EMEA experience.
Swedish, based in Singapore. Co-founded Shakr — an ad-tech platform that generated video ads at scale for the world's largest brands and agencies. Grew it over 9 years as CSO, driving enterprise partnerships with Meta, TikTok, and global agencies. Shakr was acquired in 2024 by Shuttlerock.
Director of AI & Automation at VMG Digital, serving 40-50 people across multiple teams. Built "Kraken" — a multi-agent orchestration system (1 orchestrator + 11 specialized sub-agents) — and established AI pods across 4 departments. Now commercializing internal AI tools into external products.
At VMG, strategists kept saying the briefs were bad. The obvious fix is a better template. But the real issue was that nobody had defined what a brief needs to become before it's actually useful — so I broke that down into 11 steps and built agents for each one. At Shakr, same instinct: we needed revenue, so instead of hiring more salespeople I got Meta to recommend us to their clients directly. I fixate on the problem behind the problem.
Direct relationships with Meta (largest revenue driver at Shakr), closed a 7-figure licensing deal with TikTok, worked with Publicis, Ogilvy, Hogarth, Nike, Mercado Libre, Unilever, Nestlé, Alibaba, and Mercari. 20+ enterprise stakeholders across APAC, NA, and EMEA. 95% enterprise client retention rate.
I designed and shipped a multi-agent system before applying to Sierra. Picked different models for different tasks, hit the architectural tradeoffs firsthand — where to isolate agents, how to handle state between them, when human review helps and when it's just friction. That means I can engage technically with Sierra's agent engineers during a build and with a prospect's technical team during discovery.
The strategist role is about owning the success of a deployment: understanding the client's technology, identifying which agent use cases actually move the needle, scoping the POC, collaborating with sales, engineering, and product, and keeping the whole thing on track through to a long-term commitment. That maps closely to what I did at Shakr for 9 years. Different product, same shape of work.
I spent almost a decade selling a technology product into enterprises where the buyer didn't fully understand what they were buying. TikTok, Meta, Publicis, Nike — every one of those required building enough trust that someone would bet budget on us. As a co-founder, those deals were personal. That changes how you approach the work.
I've lived and worked across Seoul and Singapore since 2013. Enterprise relationships with Mercari, Alibaba, agencies across the region. I'm not going to claim some special insight into every APAC market, but I've been here long enough that it's home, not an assignment.
The way I see it, the product Sierra is really selling is confidence. Every enterprise CXO considering AI for customer-facing roles is running the same calculation: what happens to our brand if this goes wrong? Sierra's job is to make that risk feel manageable. The tech matters, but the reason someone signs a multi-year deal is because they trust that Sierra won't embarrass them.